1. Introduction
This Privacy Policy describes how Madshades Technologies Pvt. Ltd. (“The EleFant,” “we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you use our website toys.theelefant.ai, mobile application, or any related services (collectively, the “Service”).
By accessing or using the Service, you consent to the collection and use of your information in accordance with this Policy. If you do not agree, please do not use the Service.
This Policy is issued in compliance with the Digital Personal Data Protection Act, 2023, the Information Technology Act, 2000, and related rules framed thereunder.
2. Information We Collect
2.1 Information you provide directly
• Account information: name, email address, mobile number, password, and profile details.
• Child-related details: child's first name, age or date of birth, and developmental stage (provided voluntarily to help us recommend age-appropriate toys).
• Transaction information: delivery address, billing address, and purchase history for toys bought, sold back, or exchanged.
• Payment information: processed securely through our payment gateway partners; we do not store full card numbers or CVVs on our servers.
• Communications: feedback, reviews, support queries, and any other information you share with us.
2.2 Information collected automatically
• Device and log data: IP address, device type, operating system, browser type, app version, and crash logs.
• Usage data: pages visited, features used, time spent, search queries, clicks, and referral sources.
• Location data: approximate location derived from IP address or pincode to determine serviceability and delivery logistics.
• Cookies and similar technologies: see Section 5 for details.
3. How We Use Your Information
We use the information we collect for the following purposes:
• To create and manage your account, process orders, arrange deliveries, and handle sell-back pickups.
• To calculate and disburse sell-back payouts, process refunds, and maintain transaction records.
• To verify identity, prevent fraud, and enforce our Terms of Service.
• To personalise toy recommendations based on your child's age and interests.
• To send order updates, service-related communications, and (with your consent) promotional offers.
• To provide customer support and respond to your queries.
• To improve the Service, conduct analytics, and develop new features.
• To comply with legal obligations, tax requirements, and enforceable government requests.
7. Your Rights
Subject to applicable law, including the Digital Personal Data Protection Act, 2023, you have the following rights:
• Right to access the personal information we hold about you.
• Right to correction of inaccurate or outdated information.
• Right to erasure of your data, subject to our legal retention obligations.
• Right to withdraw consent at any time, without affecting the lawfulness of prior processing.
• Right to grievance redressal via our Grievance Officer (see Section 11).
• Right to nominate another individual to exercise your rights in case of incapacity or death.
To exercise any of these rights, write to us at grievance@theelefant.ai. We will respond within the timelines prescribed under applicable law.
8. Children's Privacy
The Service is intended for use by adults (parents, guardians, or caregivers) aged 18 and above. We do not knowingly collect personal information directly from children.
Information about children (such as age or developmental stage) is collected only from the parent or guardian account holder, and is used solely to personalise toy recommendations. Parents may review, modify, or delete this information at any time through their account settings or by contacting us.
9. Third-Party Links
The Service may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Material changes will be notified through the Service or by email. The “Effective Date” at the top of this Policy indicates when it was last updated.
11. Contact Us & Grievance Officer
For any questions, concerns, or grievances regarding this Privacy Policy or our data practices, please contact:
Grievance Officer
Madshades Technologies Pvt. Ltd.
705, Palm Spring, Nr Infiniti Mall, Malad West, Mumbai – 400064, Maharashtra, India
Email: grievance@theelefant.ai
Support: support@theelefant.ai
We will acknowledge your grievance within forty-eight (48) hours and endeavour to resolve it within the timelines prescribed under applicable law.